Since 2020, the Pretahub House presents itself as an innovative and unique creative hub in Latin America. It is home to all creative inventors, enterprising artists, or anyone who wants to work in a stimulating and creative environment. It is a place to produce digital content, co-create ideas, and develop and promote the diverse ecosystem of the collaborative economy, based on the themes of afro entrepreneurship and afro diasporic culture.

The services of the House include a showroom store, a room for courses and learning, a black art gallery, a recording studio, audio-visual and photo studios, gastronomic and event areas, and a maker space. Currently, São Paulo´s Casa PretaHub is in full service, and Cachoeira´s Casa Pretahub was launch in August 2020.

Since 2017, the Conversation Series has established a scenario for creative and uplifting dialogues among the PretaHub platform and private and public institutions to raise awareness and promote a culture for racial diversity. These transformative dialogues are based on pillars such as qualified knowledge, human approach, quality of relationships, self-leadership, co-responsibility, and practical actions. This methodology has been created, developed, and implemented by PretaHub in partnership with Mandacaru Consultoria.

Since 2019, the observatory aims to maintain a continuous database on the context, evolution, and challenges of including the black population – whether entrepreneurs or consumers – in the business world. The creation of the observatory came after meetings between heads of the Business Administration School of the Getulio Vargas Foundation (FGV EAESP) with black business entrepreneurs such as Afrobusiness, Diaspora.Black and the Black Money Movement. They identified the need to articulate the main economic actors around black businesses, deepening structural reflections on this type of enterprise.

Activities related to the Observatory include monthly meetings, publications, the production of audiovisual content on black businesses, and the creation of the monitoring of information and data from the creative entrepreneurial ecosystem, among other activities.

Since 2017, the Editodos Fund works to fight against structural racism and gender disparities and to promote entrepreneurship based on fair opportunities for all disadvantaged communities. The fund brings together different organizations such as the Instituto Feira Preta, Instituto Afrolatinas, Afrobusiness Brasil, Mais Favela, Agência Solano Trindade, and Vale do Dendê. They work to support the experiences of entrepreneurs and companies that transform their culture into products.